Should affiliate marketers do more content based marketing? Well, let’s ask another question, should you expect your car to keep going without gas in the tank?
When you look at the statistics today, we can see why some, and I mean a very small amount, of so-called affiliate marketing gurus are turning to content.
Do not believe me? Well, look at Jeff walker, Jeff Johnson and so on. However, while they still peddle the shortcuts, they are doing something that is slipping by your own radar, and all because they are keeping it quiet, they are creating content.
Say It Isn’t So JOE!
Well, I understand the use of solo ads and PPC, but did you know that organic traffic made up of videos, blog posts and shared through social media make up the 86% of the money you are leaving on the table?
Yes, you are leaving that much money on the table because a so-called guru made you lazy…
Statistics each year increase about “where” people end up making a decision to purchase or even subscribe to something online, and for the most part, the answer is content.
Here are some facts:
- 27,000,000 pieces of content are shared each day (*AOL & Nielsen)
- 9 in 10 organizations market with content (*Content Marketing Institute)
- 78% of CMOs think custom content is the future of marketing (*Hanley Wood)
- 54% of brands don’t have an on-site, dedicated content curator (*Econsultancy)
- 79% of marketers report their organizations are shifting to branded content (*Forrester)
- 72% of marketers think branded content is more effective than advertising in a magazine, 69% superior to direct mail and PR (*Custom Content Council)
- 86% of B2C marketers use content marketing and 91% of B2B marketers use content marketing (*eMarketer)
- 64% of B2B content marketers say that their biggest challenege is producing enough content (*Content Marketing Institute)
Blogging creates more traffic and more leads
- Each month, 329 million people read blogs (*Blogging.org)
- Blogs give sites 434% more indexed pages and 97% more indexed links (*Content+)
- 37% of marketers say blogs are the most valuable content type for marketing (*Content+)
- Companies that blog 15+ times per month get 5x more traffic than companies that don’t blog (*Hubspot)
- Companies with an active blog report 97% more leads (*Content+)
Content fuels our social web
- Content from reputable sources is most shared (*UCLA)
- 90% of users listen to recommendations shared from friends (*Voltier Digital)
- 73% of all industry-specific Twitter posts include content sharing (*AOL & Nielsen)
- 99% of people who share via social network are sharing via multiple platforms (*AOL & Nielsen)
- Clicks from shared content are 5 times more likely to result in a purchase (*Voltier Digital)
- 87% of B2B marketers use social media to distribute content (*Content Marketing Institute)
- 34% of marketers have generated leads on Twitter (*Huffington Post)
- 80% of users prefer to connect with brands on facebook (*Huffington Post)
- People spend more than 50% of their time online with content and an additional 30% of their time on social channels where content can be shared (*AOL & Nielsen)
Content increases engagement and brand loyalty
- Interesting content is a top 3 reason that people follow brands on social media (*Content+)
- 70% of consumers prefer getting to know a company via articles over ads (*Content+)
- Sources providing full-text content are 2.3 times as likely to have users return for a second visit (*Pulse)
- 90% of consumers find custom content useful and 78% believe that organizations providing custom content are interested in building good relationships with them (*Custom Content Council)
- 68% of consumers spend time reading content from a brand they are interested in (*Content Marketing Association)
- 60% of consumers feel more positive about a company after reading custom content on its site (*Content+)
- 58% of consumers trust editorial content (*AOL & Nielsen)
- People want to be in control of the content they receive: 86% of people skip TV commercials; 44% of direct mail is never opened; 91% of email users have unsubscribed from a company email they previously opted out of (*Content Marketing Institute)
Visual content captures consumers
- 90% of the information that comes to the brain is visual (*Zabisco)
- Articles with images get 94% more views than those without (*Content+)
- 40% of people will respond better to visual information than plain text (*Zabisco)
- 46.1% of people say a website’s design is the number one criterion for discerning the credibility of the company (*Stanford Persuasive Technology Lab)
- Posts with videos attract 3x more inbound links than plain text posts (*SEOmoz)
- Just one month after the introduction of Facebook timeline for brands, photos and videos saw a 65% increase in engagement (*Simply measured)
- In a Custom Content Council study, 62% of respondents reported using video in their content marketing (*Custom Content Council)
- 75% of smartphone users watch videos on their phones, 26% of whom use video at least once a day (*Ooyala/ Ipsos)
Content marketing generates leads
- Content creation ranked as the single most effective SEO tactic by 53% (*Marketing Sherpa)
- 57.4% of B2B businesses say SEO has the biggest impact on lead generation goals (*MDG advertising)
- Conversion rates are 105% higher for consumers who interact with ratings and product reviews (*Prestige Marketing)
- Consumers who receive email marketing spend 83% more when shopping (*iContact)
- Organic search leads have a 14.6% close rate, while outbound marketing leads have a 1.7% close rate (*HubSpot)
Investing in content marketing is critical to building your business
- Marketers spend nearly 1/3 of their budgets on content marketing (*Content Marketing Institute)
- 54% of marketers say they will increase their content marketing spending in the next 12 months (*Content Marketing Institute)
- Content marketing costs 62% less than traditional marketing (*Demand metric)
- Per dollar spent, content marketing generates approximately 3 times as many leads as traditional marketing (*Demand metric)
- $118.4 billion will be spent on content marketing, video, and social media in 2013 (*eMarketer)
- 55% of B2C marketers plan to increase their investment in branded content (*Custom Content Council)
- Social media advertising spending will increase to $8.3 billion by 2015 (*BIA/Kelsey)
Compiled from many different, but highly regarded sites, the statistics above prove the point of how important content marketing is. And this is not just for large companies either, but for you, the every day Joe.
There are many a supposed and self promoted guru online who’s voice rings loud and clear: “get rich here!” And all the while, they do, they get richer, but most of those who bought into it ended up $97 dollars or more poorer.
I personally have tried some of the most popular systems online, not because I needed to, I just wanted to see for myself what was the “magic bullet” inside.
There were none, well, other than spamming mom links on Facebook and search engines with an over excess of keywords on a landing page.
I have an idea for you though, don’t quit the affiliate marketing dream, just focus more on building something for the long haul. Look to build something niche specific and hopefully, a passion or hobby of your own.
The Money Is In The List? But Where Do You Get It?
Did you ever notice that most “masterminds” teach you to buy traffic? Did you know that the best and most highly qualified prospects and leads are free? Yeah, it is true, content marketing creates not only a better more qualified list, but one that is easier to convert.
See, if they literally want more from you, well, it’s just common sense.
Maybe that is what is missing from the equation of trying to build a successful affiliate marketing presence online, common sense.
We can look at statistics all day and never once look at what “common sense” is trying to tell us. Why people do read on their smart phones, it is still easier to watch a video. Less strain on the eyes and scrolling and sizing the content. Video simply plays.
Content builds good relationship? People like to know more about stuff they are interested in? REALLY!?
Duh. Of course it does and we do. We live in the information age, and it will take information to bring about not only loyal subscribers, but loyal customers also. After all, that is what you strive for as an affiliate marketer, customers who always come through your doors online, because they trust you.
And in the end that is exactly what creates your income, trust. This is why I leave the self-promoted gurus and others to themselves and seek out those who really and truly want to teach me how to build, brand and manage something successful online.
And I did, so I am.
How about you?
With all the facts above, and the fact that most likely the master guru and his program is failing you, maybe creating a serious presence and content to back it up is the answer you need to affiliate marketing success today…