Yes, here are 5 simple internet marketing tips to help you stand out from the vast online universe, and no matter how crowded that niche universe is!
Seriously, it can seem pretty daunting to look at the search results for your chosen industry and niche and find there are 3,457,902 search results! Trust me, after getting to number one for internet marketing coach, it took some time and patience I tell you.
It also took some branding, and content marketing skills to achieve as well. So, here we will go over some powerful internet marketing tips to help you stand out in your crowd, and create a simple little universe of beings who are circling around you.
It’s a fine line between content and branding, or is it?
No, not really, the way in which we create blog posts, videos, and any other content online should in part reflect our brand, and our products and services. Everything should give testimony to the other, period.
Standing out in your niche and industry online is as simple as creating content, and a brand that is different and unique to yourself online.Your website and blog theme.
What works and what does not? Where does your audience tend to hang out online, and what type of content do they prefer to share and engage with? How can you use that and some of the ideas you get from your competitors and create a seriously powerful brand for yourself?
Pamela Wilson of Big Brand Systems is one of my favorite go-to voices for anything and all things branding online.
What I have learned there is the fact that your brand does not, andphy never will end with logos, fonts, and color choice. Actually, as we go through the following tips you’ll learn like I have that every little thing matters here, all of it, it all takes a part in helping us stand out in our niche.
Your website and blog theme.
An ugly, poorly formatted website and blog sucks. How do we know? Well, let’s look at a simple fact from CrazyEgg below:
Want evidence? A study by Joseph Putnam for the site Crazy Egg found that ‘of all the factors that were mentioned for rejecting or mistrusting a website, 94% were design related; only 6% were content related.’
That kills me! You and I could create some of the best content, and guess what? Yeah, if the website is even close to being ugly or poorly formatted, well, whoosh! there they go! Yes, some content slips by on ugly websites, but apparently, it’s about 6-7%!
But, in this day and age of drag and drop builders, and themes from StudioPress that are basically set and ready to go, why are people still having this issue?
The answer is simple, sometimes we are in such a hurry to make money that we forget our business is to help people get the answers and help they are seeking.
Even if you are simply relying on sales funnels through your blog, your Facebook, and other social media pay-per-click advertising, having a beautiful and trusted blog and website is as simple as taking a moment, stepping back, and choosing one that reflects you, your products, services, opportunity, and the brand.
While there are many ways to market out here and grow traffic, there is still nothing out here that has the power that a god blog, video, and a sweet sales funnel can accomplish.
What makes people move on so fast? Poor formatting, especially today in such a mobile friendly world.
We have our hubs we visit each and every day you and I, but we want our little hub to be the new favorite place for people, so how can we do that?
Creating content that is simple and easy to parse through, and has some kind of style guide to it. Nothing is worse than a blog post with no BANG! to it!
If I wanted absolutely no imagery, no video or podcast I would visit a blog about minimalism, not yours about cool software, camera gear reviews, or your biz opp.
Formatting content does not mean to throw up on a blog or web page, but at least make it easy to read and follow, and for goodness sake, use some imagery to give it some flare!
Formatting consists of inter-linking, imagery, multimedia content, and yes, well-written content or, text. The text, of course, has its own landmines like subheadings, bullet points, font style, and so on to be decided upon as you write.
Either way, the best thing to do is to always create a great answer, and make it as visually awesome as possible, and today, make it as mobile friendly as well!
I love photography, so I love awesome pictures.
From your featured images to your personal about image, imagery is part of your brand.Personally, I’ve brought in the Pacific Northwest, the place I was raised, and the region I love to bare in my own brand(s), and I use this type on all three of my blogs.
And it has really had an effect on people, a good affect just so you know.
Images matter, especially when it comes to your blogging efforts here. “Push” imagery are images found within the content that help to keep people visually stimulated, you’ll find that I do that here.
Push imagery does not have to be infographics unless you are using them for a purpose, most of the time, you’ll find that these types of imagery are simply well-branded, visually stimulating pictures, well, the whole goal is to keep people interested in reading on.
Imagery, however, does help with branding, and in a huge way. Stock photos tell me you don’t care about me, and your content. Awesome pics, however, well, that tells me that you really care about your business, your brand, and especially, me.
The multimedia effect.
I love podcasts, but video connects better, and webinars are ridiculously awesome for conversion rates. No matter
No matter what your choice or combination is, multimedia content literally brands you to your web presence and business online. And in a digital landscape where relationships are usually memes, pics on Facebook, and texting, well, a great video, a voice on a podcast, or a live webinar can go a very far way.
Here are some facts I found about video marketing facts alone for 2017 at Isivia, they are:
- By 2017, online video will account for 74% of all online traffic (KPCB).
- 55% of people watch videos online every day (MWP).
- 65% of video viewers watch more than ¾ of a video (Syndacast).
- 85% of Facebook video is watched without sound (Digiday).
- 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video (MWP).
- 54% of senior executives share work-related videos with colleagues weekly(TubularInsights).
- 52% of marketers believe that video is effective for brand awareness (WowMakers).
- Using the word ‘video’ in an email subject line boosts the open rates by 19% (Syndacast).
- Including video in a landing page can increase conversion by 80% (EyeView).
- Almost 50% of internet users look for videos related to a product or service before visiting a store (ThinkWithGoogle).
- 4 out of 5 consumers believe that demo videos are helpful (Animoto).
- Online shoppers who view demo videos are 1.81x more likely to purchase than non-viewers (DMB Adobe).
- 4x as many customers would rather watch a video about a product than read about it (Animoto).
- YouTube has over a billion users, almost one-third of all people on the internet (YouTube).
- 48% of marketers plan to add YouTube to their content strategy in the next year (HubSpot).
- Nearly two-thirds of consumers prefer video under 60 seconds (Animoto).
- 500 million people are watching videos on Facebook every day (TubularInsights).
- 45% of people watch more than an hour of Facebook or YouTube videos a week (WordStream).
- Snapchatters watch 10 billion videos a day (AdWeek).
- 82% of Twitter users watch video content on Twitter (Bloomberg).
- 43% of marketers said they’d create more video content if there were no obstacles like time, resources, and budget (Buffer).
- Among millennials, YouTube accounts for two-thirds of the premium online video watch across devices (ThinkWithGoogle).
- 8 out of 10, 18-to-49-year-olds watch YouTube in an average month (ThinkWithGoogle).
- 52% of marketing professionals worldwide name video as the type of content with the best ROI (Syndacast).
- Marketers who use video grow revenue 49% faster than non-video users (VidYard).
Did you see that last one? Yeah, see not only can it help us stand out with our brand, products and or opportunities like the fact from #10, but can convert more people into subscribers and customers.
See, when it comes to standing out online, it’s not about more, or having a louder voice than others, actually, it’s all about using the right platforms and geting in front of the right audience.
Podcasting, video, and webinars, these things, and any two of them together, can be a powerhouse for standing out with your brand and business online.
Too much social is a bad thing?
Social media, plus a blog using video, and a great sales funnel can make for a very powerful combination for traffic driving and conversion online.
However, it is usually the social media part that gets’s us all tripped up. The number one problem is this; “we think we have to be everywhere, all the time.”
Actually, when it comes to social media marketing, the more focus you have here, the more targeted your strategies are, and the fewer platforms you are trying to control can mean massive traction here for you!
There is nothing worse than having your marketing all over the place and no real strategy or coherence to it. I get trying new businesses here and there if you have one successful going already, but your marketing efforts should be cohesive.
The one place it usually falls apart, of course, is our efforts with marketing on social media platforms.
I mean seriously, everyone who is online is on Facebook, Twitter, or Instagram, and even Pinterest or LinkedIn. And yes, we want to be in front of as many eyeballs here as possible! I get it, you get it!
But that is the problem, because we feel this sense of need to be in front of every eyeball online, we turn to social media and become the worst social spammers we could possibly be.
And, instead of building community, we build numbers of people who have unfriended, and worse yet, blocked us from their lives.
Keep it simple stupid, that is it, when it comes to social media marketing, keeping it simple works every single time.
The more is not the married here, ever. Internet marketing and that of social media marketing should be focused, period.
Consistent content creation.
Yes, sales funnels are great, email marketing is the best, but the million dollar questions are;
“How do you get people to your sales funnel?”
“And, are you going to pay for it all (which is expensive) or, can you mix it up with content?”
Personally, I am cheap when it comes to driving traffic online, and cheap works just as well as paid if you ask me. Yes, paid traffic is faster, but better-qualified traffic is earned.
Even with the fantastic sales funnel software you and I use today (ClickFunnels), I personally still blog, make videos, and in general practice the best marketing strategy on the planet, I create value…, how about you?
I am not saying to sit behind your PC for 8 hours writing eBook length blog posts. What I am saying is simple, create some content once a week or biweekly, and yes, that means a blog, video, and engage via social media.
As a matter of fact, these simple best practices can get you in front of the right traffic, instead of trying to generate traffic like some teach, that is in the end, pointless, the traffic is already here.
Now that is not hard, is it? No, not at all.
Standing out from the universe that is your competition online is not hard, it is really all about sitting down and thinking out how to personalize your business look, feel, and engagement here. Basically, it is all about how you will personalize your brand.
As a matter of fact, here are a few more little tips…
Bonus: Colors, typography, and mobile friendliness!
Just so you know, nearly 60% of your traffic today will start on mobile devices, no kidding. Nearly 10 years ago when I got my start here, mobile was okay, getting a map or watching a video was simple.
Today, however, mobile friendly website, blog, and even the sales funnel pages are a necessity! Without this ability, well, you are losing massive amounts of traffic and leads.
Typography, and of course, color. There are many pieces of content and reports, articles, and Wiki information about how these things work to help you and your brand stand out online today.
And just a quick tip, quit using black backgrounds with white text…, really? Talk about hurting my already fading eyesight!
Get the right blends of branding colors, and use the right typography that truly fits your business and brand.
Other than that, the best thing you can do to help you stand out in the universe with your online business is this: “Just be you, because, in the end, there is nobody else like you in the universe.”
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What say you? Agree with me? Disagree? Drop me a comment below and let me know if you think in regards to this article, share it around if you agree and hope that this helps you! And thank you very much…