The role that images play within your blogging efforts is actually a very important one. Looking at the many professional bloggers and blog platforms, we can see that people are taking on a different look at not only the pictures themselves, but how they display them to.
From boosting traffic off site, to helping to convert onsite, images can speak a thousand words to not only the content on a page, but your brand as well.
Here we will go over where to get great pics, how different displays work and, how to really make YOU stand out on your website and blog with them.
“Pic” Your Poison…
Images and blogging, I can’t see how people cannot add them, it makes no sense to me.
So why are images so important? Well, there are many, many reasons, but first and foremost, they are important for those who cannot see!
Alt tags are a simple and specific way of telling not only search engines what an image is, but when someone who is visually impaired hovers over them, it tells them what the image is.
And they like imagery as well. They need to know where the offer is and, it needs to not be missed when they are hovering around with a mouse.
So, now that we know that and will make sure we are optimizing for people first, let’s move on…
Oh, and besides, social media relies heavily on images too!
Images, they set you apart.
Some believe, and I am one of them, that the major search engine Google has a vast room where a multitude of eyeballs are staring at screens, and all the while, evaluating a site.
I mean seriously, how do they know what to look for if there are no examples of good and bad?
I know spiders and crawlers are everywhere, and I know that they do a really great job of displaying quality content, but what if that site is, well, boring? What if they actually saw a page full of stock crappy images?
Only human evaluation can make a “decision” like that.
And, what if you had a great piece of content on a page that backed it by being extremely inviting through pictures, cool infographics or both?
Something tells me that you and I would feel “better” about that type of page and, the content that backed it up.
In the end, whether or not there are actual people crawling sites to help create better search results, you should still be bettering your content, and images are a part of that process.
WE ARE VISUAL!
Make no mistake about it, we are 75% visual when it comes anything. Blog posts, Facebook, food, heck, even other people…there, I said it!
We do make instant judgments visually, even those who say they do not judge make judgments about not making judgements. (Hope you see the funny little truth there.)
And yes, I believe that there are people making these visual judgments every day at Google.
And here is why… some simple facts: ( Taken From HubSpot )
- 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text.
- Visual content drives engagement. In fact, just one month after the introduction of Facebook timeline for brands, visual content — photos and videos — saw a 65% increase in engagement.
Do Pictures Really Help Out?
I personally believe images and pictures not only help with branding, but I think they help at converting traffic too!
I am a rather, well, an abstract image person myself. What I mean is that I do not want to have stock photos of the guy or gal with the head set on when publishing a piece on cold calling.
I would rather go with a person in a phone booth while there is a winter storm brewing outside. See the imagery?
I think this has helped not only myself and those I have coached and mentored online, but I learned it myself from others like;
- Traffic Generation Cafe (Anna uses great images!)
- Brian Gardner
- Danny Brown and so on….
Each one of these unique websites have even a more unique flavor when it comes to images that speak to a particular piece of content.
And, want to hear something funny? THEY ARE ALL TRAFFIC CONVERTING SICKOS! I mean sickos in a good way of course.
Even myself, I have created some serious headway online over the last few years, and I usually hear some things over and over. Like for instance, “I love your style!” “Dave, where did you get that image? It is beautiful!”
The other thing I hear is “can I really make money online?” And while that has little to do with this piece of content, I do believe you can, and you should be!
I personally believe that the imagery you use attracts the like-minded individuals you are trying to target in the first place through your content. I just believe this particular strategy captures their attention for that one split second, then reels them in.
And, for those of you like me who are not great writers, just good enough, it is a great way to take away some of the focus on the writing itself. this is why I also add video! I want you to know that I know….and I want you to find interest in me, not just what I have to offer…!
That is pure branding if you ask me. I want your trust, because I will respect and treasure it.
Where Do Your Images Come From?
I am not a thief! And if you see one of your images on my site, let me know, I will link to you. But, if you load it up online and I find it in any of the following platforms, I might use it…
- Compfight (by permission)
- Google images (a tiny bit risky, but hey, they put them there)
- and Pixabay
Of course there are a few more I know of, but I try not to get too crazy bookmarking every know photo platform online.
I also suggest you take some yourself. I have images from traveling with the family to the shoes on my feet. Hey, I was trying to be artistic!
The way a blog and website look, creates how people will feel about it almost instantly. I have seen many websites that have great information, but to tell a truth, they are boring.
I think the role images will play for you in their most important parts, will be building your brand and, creating that split second that catches the attention of those who visit.
Catch them off guard a little, add infographics when needed and leave them out when not. Create some original images and banners that call to action your visitor. make it fun, interesting, educational and even gut busting funny if you feel.
Let images play to who you are and how you want to display your content, trust me, cutting loose with some great imagery can truly help build the success online you are looking for.