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How To Use Images To Get More Traffic, And Set Your Online Brand Apart From Your Competitors

How To Use Images To Get More Traffic, And Set Your Online Brand Apart From Your Competitors

How To Use Images To Get More Traffic, And Set Your Online Brand Apart From Your Competitors

(pic by me) How to use images to drive more traffic, and at the same time, set your online brand apart from your competitors. Here is the deal, this one strategy matters more than you think, and I will prove it here, and now.

Trust me, you’ll never go back to using regular old cruddy stock photos again after this. And just so you know, you’ll learn how to pick the right imagery that speaks to your content and your brand from here on out.

So, let’s look at your future of using images  to better your internet marketing skills starting today!

How To Use Images To Get More Traffic.

I am usually pretty heavy on images when I build a WordPress website for you, and I go heavy on teaching you through the 1-on-1 internet marketing coaching service about the importance of them.

As a matter of fact, here are 15 of the 37 facts about imagery and how it can help you grow your business online (taken from Hubspot):

  • Researchers found that colored visuals increase people’s willingness to read a piece of content by 80%. Tweet this stat! (Source)
  • When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. Tweet this stat! (Source)
  • 46% of marketers say photography is critical to their current marketing and storytelling strategies. Tweet this stat! (Source)
  • 34% of marketers selected visual assets as their most important content, behind blogging (45%) and before videos (19%). Tweet this stat! (Source)
  • 65% of senior marketing executives believe that visual assets (photos, video, illustrations, and infographics) are core to how their brand story is communicated. Tweet this stat! (Source)
  • Content with relevant images gets 94% more views than content without relevant images. Tweet this stat! (Source)
  • Only 27% of marketers have a process in place to aggregate, organize, and manage the visual assets being used across their marketing teams. Tweet this stat! (Source)
  • 39% of marketers believe that more of their budget should be allocated to the acquisition or creation of compelling visual assets. Tweet this stat! (Source)
  • 73% of content creators plan to prioritize creating more engaging content in 2016, and 55% plan to prioritize creating visual content. Tweet this stat!(Source)
  • Eye-tracking studies show internet readers pay close attention to information-carrying images. In fact, when the images are relevant, readers spend more time looking at the images than they do reading text on the page. Tweet this stat! (Source)
  • Infographics are Liked and shared on social media 3X more than other any other type of content. Tweet this stat! (Source)
  • People following directions with text and illustrations do 323% better than people following directions without illustrations. Tweet this stat! (Source)
  • Articles with an image once every 75-100 words got double the number of social shares than articles with fewer images. Tweet this stat! (Source)
  • Facebook posts with images see 2.3X more engagement than those without images. Tweet this stat! (Source)
  • The Instagram community has grown to more than 400 million as of September 2015. Tweet this stat! (Source)

Before we jump in together some great ways to use imagery, find great imagery, and even optimize great imagery for better traffic building, I want to point out a few things on this list every new online business owner and entrepreneur needs to realize and know about the affect of imagery, and it’s proven place in your overall internet marketing strategies.


“When words become unclear, I shall focus with photographs. When images become inadequate, I shall be content with silence.” – Ansel Adams

Images As Assets.

They say that 34% of marketers (successful ones) say that imagery is their most important marketing asset next to blogging, and above video. I believe this is true, and I am one of the biggest fans of blogging, and of video, as a matter of fact, I go heavy on video here.

But, a great click through rate to even video on YouTube is not based solely on a title, much of the time it is a picture, the thumbnail image if you will. And knowing your target market, well, that is how you choose what works for these thumbnails, and what does not.

Am I Image Heavy?

Articles with an image once every 75-100 words got double the number of social shares than articles with fewer images, that is really amazing to me.

Personally speaking, I felt as though I was going pretty heavy on images, well, I guess not. I have learned a lesson here, and I am going to test out that lesson from now on and add at least one image for every 300 words at least.

Besides, I would rather be image heavy, than not, how about you?

The Social “Image” Connection.

No, not you personally, but it is true that Facebook posts with images see 2.3X more engagement than those without images. This is a fact, and I have tested this one myself about 3 years ago. And I believe it still rings true today, and probably much more so in fact.

This should be obvious, I mean take a look at how people you know and who they know react to your personal pics on social media! Your business end of the “imagery” stick here will stand out in social media.

As a matter of fact, I coined the term “stay in stream” recently, and what I mean was to stay in social media streams as often as you can, this will keep you relevant and visible, and all that makes you memorable.

No, you do not need to live on Facebook, but at least be there as often as you can.

…Let’s get to using and optimizing images now.


“When words become unclear, I shall focus with photographs. When images become inadequate, I shall be content with silence.” – Ansel Adams

Finding Pics Vs. Taking Your Own.

Finding great pics online versus taking your images (or pics) to use within your internet marketing efforts becomes a serious decision to make once you are ready to start creating your website, and your content.

Personally, I like taking my pics, like the featured image at the top of this blog post. However, I am no professional photographer, even though some of my pictures have done well on platforms like Pexels.

And when I can, I take my pictures for imagery within all 3 of my blogs and websites.

Of course, I go heavy on other people’s photos, all because I am not all that great!

  • Pexels
  • Bossfight
  • Fancycrave
  • Unsplash

And so on… These are a few or more of my favorite places to not only share my imagery with but, to get free non-stock awesome photos that truly help yours and my brand stand out amongst our competition.

When it comes to finding pics or choosing to take your own, I think a mixture of 30% yours and 70% others is great for most online businesses online. However, I think for the local business presence online; this should be flip-flopped as far as types of images used. And that should sound rather common sensed.

Why Choosing Featured Images Is Complicated.

I get it all the time, people always commenting me personally on the choice of imagery on all of my websites and blogs.

I love your pics, Dave!

That statement is always followed by a genuine ‘thank you‘ from me, and a few moments for speaking to you about how I actually choose images myself.

And I have to tell you, choosing even a single image is complicated, at least it should be.

Why do I say that? Well, even on some of my most favorite brands and internet marketing websites and blogs I gather my own knowledge from, well, they lack great imagery personally speaking.

Look at CopyBlogger. The best information about content marketing on the planet I believe, but the imagery is so boring I want to put a fork in my eye when the pages load! But, in the end, it is worth the ugly because the content is just too good to ignore.


“Contrast is what makes photography interesting.”

Why do I choose the images I do for my own internet marketing efforts? And why do I choose the type of images?

Well, simply put, I want to reflect who I am, not just a business owner, internet marketing coach.I am also a Pacific Northwester, dad, Christian, and a kind of eclectic, eccentric (without the billions) nerd sometimes.

My imagery speaks to me first, and it yours should speak to you first! And just so you know, sometimes, what that quote says above makes sense, the contrast in imagery and your content can be a great thing.

Featured images are important, these are seen not only at the top of your static pages and blog posts, but they are the first thing people will see in-stream on social media.

Do not be afraid to stand out with your images, and what I mean by this is staying away from the typical stock photo, something most beginners get stuck doing. Find or take featured images that speak to you and the content, after all, is that not what branding is all about? Personalizing?

In-Post Imagery.

Just like the three above, in post imagery is important, it keeps people like myself focused, keeps my attention longer basically. And with the problem of attention spans today and how short they are, every little thing helps.

I like tall and thin images, wide and fatter images like on this page, even infographics are great when needs be.

Either way, images in your post are just as important as the featured image today.

Make sure you are just as picky here as you are with your featured image, trust me, in post images matter too.

Stay In-Stream Daily.

Other than sharing a great piece of content, like a blog post once a week, I think staying in-stream at least once daily on at least 2-3 social media profiles is important.

And just so we understand, images convert better click-through’s and get more interaction on social media than any other types of posts period.

While many new online business owners and marketers will try to keep up with 7-10 social media profiles and pages, you should only pay attention to and engage with 2-3 at the most. To tell you another truth, I think 2 is more than enough.

What is not up for negotiation, however, is what you are sharing. Imagery. Great imagery.

No matter if there is a call to action, link, or whatever, images should always be a part of your social media sharing. Some can include just fun personal pics, and some can be images with memes or quotes attached to entertain, info, or inspire people.

No matter what, though, make sure to use great imagery, and make sure to engage when others do.

Personally speaking, I would post at least 1-2 times a day, though, that is simply just a best and better practice to gain more traffic faster to your online business and web presence.

Set Your Online Brand Apart From Your Competitors.

Do not pick images for your content that you “think your readers or visitors would like,” instead, choose the images that speak to you and the brand you want to build.

Getting caught up in this whole “persona targeting” marketing mess is just a bunch of craziness that will get you focused on people pleasing, instead of people helping. Yes, we want the right traffic or readers, but is that not what a good brand and great content can and should do?

Your choice of look and feel will either appeal to people or, it will repel them, and either one you’ll learn rather quickly.

How you use imagery can truly be the difference in your content and social media marketing traffic driving potential, period. Do not take this part lightly, this is not as simple as picking bubble men photos with no faces.

Choosing and how to use imagery matters today, and you can learn that and much more below with the free video series…

Do You Have A Second To Share?

What say you? Agree with me? Disagree? Drop me a comment below and let me know if you think in regards to this article, share it around if you agree and hope that this helps you! And thank you very much…

God Bless!

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