How to get free insurance leads online will take some time to learn, apply and build, but, in the end, here you can get a fresh supply of quality traffic every single day. But remember, I said it would take a little time.
Selling insurance is the easy part, getting quality leads without having to go bankrupt every week for them as a new producer is another matter. For those new and old to the industry however, the internet can be your best friend when it comes to free lead generation.
Here we will go over the basic platforms you should seek to learn and apply your branding to, and yes, I said branding. Locally speaking, the more valuable content you have, the more you can be trusted, the better brand you will have.
Free Leads! Come And Get’em!
As a recognized ex-insurance producer several times, I can tell you this, leads are probably one of the biggest expenses you will face. By the time I started teaching people how to market online effectively, I was seriously spending over 700$ per week on average.
Wow. That is sick.
Should leads cost so much? not really, not once you find out where they come from and how much it really cost the lead generation system itself. In the end all be all of the day, television spots are inexpensive because it is not as popular today.
Today’s marketing focuses around the internet for lead generation, and the funny thing is, you can do the same thing these lead generation companies are doing for pennies or free yourself.
Here are some of the simple methods that lead generation companies use to generate free or paid for traffic online:
- Hosted website
- Video advertising
- Social media advertisng
- Paid for social media advertising
- Banner ads on high traffic sites
- Sales pages
- CPA (cost per action ads)
As far as the online lead generation is concerned, that is almost it. Think about it, have you ever gone to Youtube, click on the “funny baby” video and have to wait 5 seconds for an advertisement? Duh.
The funny thing is, you paid for the video to be seen, but other people created the content for it to be seen on.
Of course the FREE LEAD GENERATION is much better, because it is free. But, this will take time to build and see the fruits of your labor, but I can tell you this, it is not a matter of if, but when…seriously.
What Most Insurance Producers Miss Out With Online
The fact that people today spend huge amounts of time on their personal computer, tablets and mobile phones, you can see what in the world you are missing as a producer. You are missing out on customers!
Teaching and coaching many insurance producers today, I have seen agents go from buying leads to complaining that they have less to write off because of saving money online. I guess for every miracle, there is a curse, we call it the IRS.
back on subject though, having your own personally branded presence online is by far the best strategy today. This would include:
- Website and Blog
- Social media profiles
- Google Plus Local
- Facebook business page
- Bing Local
- Yahoo Local
Managing all of this is actually simple as most of it, minus continual content and sharing it, it really set up and be done.
One thing however that most insurance producers quiet often do that they should not, is totally focus on their services and products more than how they can help their community.
Your presence online should be an authority on not only your business, but an authority about your community too. Creating written content, videos and group pages that offer information and education about your services as well as community get’s crazy traffic all day long.
I guess what I am saying here is that you do not have to sell, sell, sell on your site, you just need to inform, inform, inform here.
Free leads and traffic online come through search engines and information you share. Whether that is posts, pages, videos and images, or all of them together, it all counts and it all helps. Over time, building a serious authority presence in your local area is completely possible, and not only possible,
What is most amazing is the fact that many small business insurance producers today still try with canned sites they pay hundreds of dollars to each month. First off, they do not rank, second off, it is a business card, why not buy some and go for a walk handing them out?
It takes time here, but the dividends pay off if you do it the right way the first time. There are paid methods here that are cheaper, and free methods you can build on to replace them all.
How to get free insurance leads is simple; get here, learn to market effectively an hour a week, and then just rinse repeat. Free traffic is just a matter of time, not if.