Besides the basic content marketing questions I get each day, many of them are “how to choose the best images for a blog post or static page, and why?”
Well, before we get into the selection of a great pic, let’s look at the “why” you need them first, because it’s obvious. Unless you are Brian Gardner and looking at minimalism in life, you are going to need to catch eyeballs. Even he does through social media links to the blog posts.
Images catch our eye. They can make people stop scrolling for that split second, just long enough to get the click through to that blog post, article or whatever page of content it is you are sending them to. Images, they are the gateway to your web presence online.
Pic It! Pic It Good!
Even minimalists use images to a certain extent, just follow them on social media, image on the post link, but not the blog post itself…and rightfully so, it’s minimalism.
But you, the affiliate, network or niche marketer of sorts, needs good imagery, especially in this day of Facebook feeds, Instagram and Pinterest. We have to stand out, and an image is actually the first thing we really see, every time.
Here are some quick stats:
- Articles with images get 94% more total views
- Including a Photo and a video in a press release increases views by over 45%
- 60% of consumers are more likely to consider or contact a business when an image shows up in local search results
- In an ecommerce site, 67% of consumers say the quality of a product image is “very important” in selecting and purchasing a product
- In an online store, customers think that the quality of a products image is more important than product-specific information (63%), a long description (54%) and ratings and reviews (53%)
- Engagement rate on Facebook for photos averages 0.37% where text only is 0.27% (this translates to a 37% higher level of engagement for photos over text)
Images can tell a story and, they can help increase the ability of your story in words to become more, well, person-able. And by this I mean standing out from the crowd with your own unique tastes about your business.
So, we have to not only be choosy about our images, we need to find cool images that POP!
What Do I Mean By Pop?
The image above pops…well, I hope it does. To me however, it did. The bright sun through the trees and the solitary person seemingly searching out someone or, something. Much like you and I here online.
The natural brightness stood out immediately. The image as a whole, well, it spoke to me…and maybe to you too.
Either way, it caught our eye out there on the web where you first saw it. And, it kept your attention long enough to have you take a second look at “WHO” posted it.
Content: there is no easy button. ~ Scott Abel, Content Strategist
How You Stand Out Matters!
Personal branding, business branding and even product branding online today cannot be done correctly without great imagery.
And to pile onto this fact, your particular niche within the industry you are working in can have some steep competition. I know, you chose low competition niche with highly sought out keywords… WHO CARES! There are still 50,000 search results!
You have to stand out and, on top of your “low” competition niche, you have less than 3 seconds to catch the attention of the would-be visitor.
This is why the second bullet point above should be taken extremely seriously. Images can increase views, let alone time on site.
It Helps The Post Or Page Links!
Landing, sales, squeeze pages and email marketing. Links to actual products and services. Images can help say what you need to say without saying much of anything other than…”order now – “sign up now” or, “get started free!”
Images can get to the point and give you and I a little more comfort and trust before we enter our name, email or, credit card number for that matter.
I love a call to action ( CTA’S ) found on a cool image. Nothing sells the point you made in words better.
Trusting Your Gut Is Best!
The internet marketing industry however, really lacks in the image content marketing arena. Sorry, but you and I both know we hate those typical pics of people in headsets, yet, in the past, we were guilty of using them.
And, to tell you the truth, once I stopped, and started using the ones I really wanted, traffic and time on site grew…exponentially.
Images, they can speak to the content around it, and without being typical, uninteresting and just plain old bland.
USE YOUR GUT INSTINCT!
Really, who would have thought a “swoosh” would be so cool? Who thought a kid in a green and white shirt would be so, well, popular?
The image itself does not always have to directly speak to the piece; i.e. “woman in headset to a B2B piece on customer support.” It can be slightly abstract in nature, this adds to a little personable aspect to the piece itself and, adds to the eye catching ability by people who are searching out a particular answer.
Pics On Static Pages & Blog Posts
As you can see with mine ( just click on the static pages on the nav bar when done here), you can tell that I love things that are slightly abstract, but still speak directly to the content.
Well, the social media marketing page is a little direct, but it is slightly different than the average.
And, while that one may be rather direct, all the other pages are rather interesting. How do I know? Because the stats above in the bullet points are true! And, people said so! They actually took time to email me or message me on social media platforms to tell me so.
Now that is creating engagement and a tribe online!
When it comes to my posts, I either find photos and ask permission or, I simply find free sites and, take my own. Yes, you can take your photos and they work wonderfully.
Not too mention, my niece LeAnne is about to start a “blog pics” for bloggers site soon and if I were you, I would get there when I get it done. Here you can get some pretty cool pics, extremely cheap! I will let you know…
But, in the end, how to choose the best images for your blog posts and static pages is really up to you, literally. Go with your gut, not with the crowd.