( featured pic by: @pnw_compass )
Finding images for your blog post is one of the most common questions I get, seriously. Beyond optimization and any other technical or mindset queries about blogging or online entrepreneurialism, this one question has been asked of me the most through the years here.
It is also a question, I personally believe, that is as important as SEO and any other important aspect of a great blog. Seriously, think about it for a second; if you get this wrong you’ll literally have people hit your site and leave faster than their ISP took them there, and all because of an ugly image.
You blog post images matter, and they matter a whole lot more than you might think. Here is how to find the best images for your next blog post and going forward…
Finding images for your blog posts.
Images, here I will help you with the basic, yet best marketing practices for choosing, optimizing, and loading images into your blog and blog posts.
Before I dive into the best practices here, I just want to say this; choosing and using imagery here is more of a personal choice. I know you have a business here, I get that, I have three as well. What I am saying is the best practice to choosing the right imagery for a particular blog post will be based on how that image speaks to you, period.
Each image is as different as the content itself, and it should, not will, it should reflect your brand both personally and business-wise.
Let’s dive in!
What type of image do I choose?
I am not much for bubble people and other cheesy imagery when it comes to a blog post. Yes, unlike many, I’ll stick around and read or scan, but most people will not.
You have a few seconds, 8 seconds to be exact to grab my attention. And, here is my question;
What do you think is going to grab my attention and keep it the most within 8 seconds, heck, 4 seconds for that matter?”
Yes, your featured image.
I hate stupid, ugly, no-thought-behind-them images. Heck, I’d rather see some beautiful awesome picture that speaks nothing to the page than a bubble man with a briefcase!
However, I am a professional blogger and searcher of great written, video, or podcast content and I will make do with the thoughtless imagery as I stated above.
But, most good folks out here will not. Do not ask me why, but they won’t.
Here are some awesome facts about images that may help you think this whole process through better…
- 37% of marketers said visual marketing was the most important form of content for their business, second only to blogging (48%).
- 74% of social media marketers use visual assets in their social media marketing, ahead of blogs (68%) and videos (60%).
- When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.
- 51% of marketers, companies and online entrepreneurs prioritized creating visual content assets in 2016.
- Facebook posts with images see 2.3X more engagement than those without images.
- Tweets with images receive 150% more retweets than tweets without images.
- Organic Facebook engagement is highest on posts with videos (23.9%) and photos (33.7%).
Pretty amazing, and yet, pretty obvious results.
The biggest issue now is, why are you letting others choose lame images for your blog or, why are you yourself choosing lame images for your blog?
It’s time to step up and know that choosing the right images for your blog posts is not a complete business decision, but an artistic one as well.
How do I load images into my WordPress blog?
Yes, in the training program here I go into even more detail about this whole subject, but for now, let’s look at the basics of how to load an image into your blog post.
This is rather simple actually, once you click on the featured image link or, simply click on the add image tab when loading directly into a post an image of your choice, from there it is just a click or two to load it.
See, it’s jsut a click away to make your blog post look and feel great! I think the hardest part is literally optimizing your images, yes, I mean SEO.
How do I optimize my blog post images?
Optimizing your images is more for people with vision problems than it is for good SEO or Google. Think about it, visually impaired people, when hovering over an image are told via voice recognition what the image is of.
That is what makes it Google and search engine optimization friendly!
Breaking down the image below, there are 3 important SEO factors for your images within a blog post.
- The title of the image is just that, it tells you and me what the image is.
- The alternate text on the image helps certain software for those with visual impairments know what the image is of.
- Link to the image file is important as well.
Best optimization factors.
Just make sure that every time you load an image that these three things are completed, it will help with the overall optimization of the page, and the image too.
No, you do not need to make the title or alt text filled with keywords today, it is simply not needed, actually, it can create a bad issue for the overuse of keywords within a blog post.
Title the picture what the picture is, nothing more, nothing less.
How many images can I place on my blog post?
That is one of those questions that some would say has neither a right or wrong answer. I say there is one for each, personally.
Too many images can take away from the content itself. However, if you are trying to share some finer points like I have above or, you are sharing some infographic of some kind, great, have at it.
But, unless you are a photographer, try not to overpower with images when your gut is telling you not to.
Images do help to grab attention, but so does well-written content and video within a blog post.
Hey, Dave! Where do you get your images?
Finally, the answer you were really wanting! Well, if you scanned this far and read none of the other important aspects of not only choosing or finding great images for your blog posts, but also how to use them properly, shame on you.
But, if you at least read some, well, here are my favorite places to get images, and they are in the order of most favorite to least.
- My Own Pics: I love to take pictures as often as I can, whether it is on my Canon or my smartphone, I like to use my own images here and there. I suggest you try this out as it is the best way to truly personalize your blog and businesses brand online.
- Instagram (Grids App): I use a particular software called the Grids App for Instagram. This allows me to choose any image from any person, brand, or business on the social media platform and through Snagit, grab that image. Of course, always make sure to give credit where credit is due as I did above.
- Unsplash: Want high-end free pics that really and truly set off a brand and blog post? Then, I suggest Unsplash. Yes, it is all free, however, I do suggest once again giving a little love to whoever deserves it.
There are many, many others, and yes, I have some other favorites out here, but for the most part, these are the platforms and places I use nearly 90% of the time when it comes to creating or finding the best blog post images today.
Blog post images 101.
Blog post images matter and they matter a ton when it comes to sharing your blog content via social media channels.
Yes, search engines still drive a ton of traffic, but nothing gets faster click-throughs than that of a great image and great title shared via Facebook or Twitter!
Get started finding the right images today, and remember, choose what you like the most and what speaks to you, because in the end, it’s all about connecting here, and nothing creates faster connections with people than pictures and images.
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What say you? Agree with me? Disagree? Drop me a comment below and let me know if you think in regards to this article, share it around if you agree and hope that this helps you! Thank you…