Do not be fooled, content marketing for any new affiliate marketer is the one key strategy that will help you succeed. Forget the hype out there, start creating your brand here.
Forever and a day most master affiliate marketers have been teaching shortcuts and passing out kool-aid for those who wanted to make a dime online. Today their focus has changed, and all because they were forced to.
Here is why content marketing is the new affiliate marketing strategy and, how to free yourself from the gurus and stop wasting more money and, more of your precious time.
Can You Teach An Old Dog A New Trick?
Yes, you can teach an old dog a new trick, and sometimes, to keep the onlookers interested, you must. That is what the “masters” of affiliate marketing are doing today, getting you set up to pay more, all to learn something that should have been taught in the first place.
Yeah, I know, some do teach content creation. But what you should ask yourself is this; “have they taught and stressed it enough?” Most likely not if you are here right now.
No worries though, they are going to bombard you with it soon enough if they have not already, and unfortunately, many will buy it.
However, you as an affiliate marketer should understand that it is a MUST to create valuable content today. It should be learned and practiced until it is mastered. 40K subscribers later, trust me, it is well worth it for the average Joe out here.
Today’s “buyers” online are looking for not only value, but a trusted guide or resource for that purchase. This is why content through blogging, video and the sharing of these through social networks was and is important.
No longer is the value on the other side of a landing page, sales page or webinar.
Your value needs to be on a page like this that actually helps, informs and reinforces what the searcher was intending to do in the first place.
Content Is Currency…Hyperbole Is Not!
Affiliate marketing in general is complicated, even before you start looking at buying supposed shortcuts to it. Commissions are usually small, so you need a lot of traffic.
And, if you get that traffic, why should they buy it or, subscribe to it, from you? Where is your “value” for them? Within the affiliate marketing industry there is always “talk” of value, but this is never up front and actually, ever really that meaningful in the back end either.
If you want to create an income through affiliate marketing, then you need to start focusing on what truly matters to people, not your pocketbook.
Hyperbole and LOUD SALES COPY does not sell anymore, the suckers born every minute died a long time ago. Listen, 80% of searchers know that you have something to promote, they do not mind that. What they really want at first however, is a good reason and some help along the way.
72% of that 80% by the way ended up purchasing or subscribing due to the quality content of a blog, video or both. Now do not get me wrong, Facebook has it’s place, but as far as 82% percent of money spending online, search was the main referral point, that means content.
So, what does this say about the affiliate marketing strategies, tactics and platforms you have possibly been using? I would not know, I did not purchase them, I only heard the complaints time and time again.
Some Simple Content Marketing Strategies
A blog. With WordPress today, just a simple blog it is no more. This is truly a robust website and blogging platform from which you can nail good content too.
Yeah, it’s work, yes it takes time and no, the marketing masters never dove into this subject much because of those factors. They played on your “I want it now” attitude. Get rid of the attitude and start blogging.
Video, duh. Youtube is bigger than Facebook and will always be. Here is something else you should know, by sticking this little platform in your blog, you can truly create a trusted brand from which people buy.
Social media, what an over-hyped mix bag of nuts the gurus turned this into. Try this for a change; share and really “care”. Sounds crazy, but in reality it does work, if worked properly.
While there are many, many people who would tell you that you need thousands or millions of likes, circles and tweets, not true. Build it naturally through sharing your content and, sharing others.
By following these simple strategies for these simple platforms, your content marketing can grow to heights you could never have imagined. Here at TiffanyDow.Com, I was mentioned as a person who could be trusted and, you know what, so can Tiffany, she blows no smoke in no bums for money.
Content marketing is not only the new MUST for any business, it is the only strategy for affiliate marketing. You can blame that on the “gurus” and Google if you wish, but it is time to work nonetheless.