Hey, if Brian Gardner (above), creator of StudioPress and partner at Copyblogger can get niche and succeed, then you can to. Here is why niche marketing works and, why you are completely afraid of it!
I recently wrote about the fear of blogging here, then another ugly monster popped up, the fear of getting specific with our business online. However, while many are afraid, this fear is actually as ridiculous as the horse it rode in on.
Sorry for the bluntness, but really? Let’s take a look at why this fear is really ridiculous and, why I am so point blank blunt about it. And yes, Brian got niche, he simply loved developing beautiful themes…
Yes, it’s back, but with a few tweaks, hey, every good SEO and marketer is always working to better not only their list building strategies and practices, but also trying to better things for current subscribers and readers….that’s their job!
Yep, we do, we are always trying to better the way we can reach and influence our marketplace, if we did not, well, those types have come and gone.
So, with this slight introduction to the new monthly marketing cache, let’s look at what is changing!
Actually, the buzz phrase today for fixing old blog posts and reorganizing them to enhance better ranking, conversion and so on, is re-purposing content. But, semantics aside, there is a good reason to start doing it.
The news of the day, the strategies of marketing (at least some), social media feeds and so on are continually changing. And, with that, many opportunities, programs and even training systems for developing a solid presence and income online, well, change or disappear as well.
Not too mention, Google. While it’s quest for giving us the, and I quote, “best search results” has always been one guided by it’s Google Webmaster Guidelines, even they have played a little smack down here and there, and your content was probably effected….Now it’s time to clean house.
Problogger Community, I am apart of the affiliate and training system, and for some very good reasons. Here is an insiders review of this system and the community that has built it.
I have been online for over 5 years. All 5 years have been successful, and for one reason, being part of a few great communities from which to learn and share, like this one at Problogger with Darren Rowse.
So, let’s look at everything this system has to offer which includes; webinars, the forum, the downloads, the newsletter and, most importantly, the community that actually cares about your success online!
I hate spiders and sharks, ugh! They scare the poop out of me. Funny how we never really grow out of certain fears in our lives, especially the fear of what others might think about us when we venture out of our comfort zones.
Blogging, while it is one of the most important aspects of our marketing arm online, some still have issues of getting past the fear of blogging and giving it a real go…
Here is how to let go of the fear, and start creating the type of blog content that demands a little more from others than just poor judgment.
When it comes to my daughter in the image above, she is a Rock Star, Guru, Jedi and sometimes, with her brothers, a ninja. However, when it comes to your internet marketing efforts, these are some of the phrases to avoid, and here is why I believe you should.
“I don’t need ninjas, rock stars or gurus, give me a couple passionate goonies and I will take over the universe.” Sonia Simone – Copyblogger
I love that quote, I loved the image upon which it sat, and coming from someone like Sonia Simone, it should be adhered to if you ask me. Here are some of the phrases marketers should avoid and, why…
Yes, that is my middle son Joshua, a totally cutie the gals seem to chase, even at Sunday school! I chose this image because I truly believe, (and am starting to institute myself), using your own images for your website and blog is the best idea today.
Yes, I love photography, and even though I wish I had the eye of a professional photographer does not mean I do not have an “eye” for imagery at all, it just means there is something else to learn.
Why do this? Why start developing your own unique images for your web presence? Well, in short, it does the following things to help you build and convert more of your traffic…. Here is how.