Yes, even as a beginner here you can not only learn how SEO works but in a short time, you can better your website search engine optimization with these 5 simple to understand and practice SEO tips.
SEO, it is the one thing that scared me the most when I started my online businesses. That was 7 years ago, and 7 successful years at that. Search engine optimization is not at all as complicated as we make it out to be, but at the same time, without a basic understanding of it, and the right practices, you’ll not be visible here…
So, here is how to get and stay visible. And just so you know, this can future proof your content marketing habits and success heading into the future.
Your Website Search Engine Optimization…
I started out this piece trying to ease that fear of SEO you may have because it is not that complicated.
But, I know the feeling of jumping into the unknown here, and something as crazy looking and sounding by many, many professionals online in the search engine optimization world can make it seem so.
Especially when something as important as SEO is something that you cannot ignore. To ignore this part of your marketing is to ignore your future here, and that is because you would be ignoring what people want…, answers.
“Without visibility, there is no traffic.”
As a matter of fact, real quick, most serious searches for the right answers start at search engines, even today. 40% of all searches start here, and the others, well, you can head over to Youtube for the rest of that search traffic!
See, when we want an answer we do not go to Facebook, Twitter or even LinkedIn, nope, we open our browsers to Google, Bing, Duck-Duck-Go and of course, Youtube.
These are the facts, and if you choose to ignore them because of your fear of the so-called “complicated” nature of SEO, well, here we will get rid of all of it…
So, let’s look at the 5 simplest ways to better your search engine optimization practices, and at the same time, future-proof your content marketing efforts online.
1. Keyword Targeting.
Keywords still matter, well, phrases that are.
I get it, I have an issue and take issue with the over-hyped chatter among search engine optimization “experts” about keyword research. It is a must, but the way in which you go about it, well, that is the issue I have.
Some say look at the search volume. Some say look at the competition level. And some are at both!
I say, look at both, but get ideas for the content and words from your audience. And if you do not have an audience, look at the comments on your competitions websites and blogs…
It is not about the keyword or phrase, in the end; it is about optimizing a title and the content that backs it about a specific problem or need real people in the real world have.
Yes, look at how to optimize the words for your title to target the right audience, but no matter what, a good answer will have an audience, period.
Nowadays, I worry less about Google Indexing and more about how I can better your situation. And just so you know, the keywords I get for helping you come from others who have been where you are now.
2. Quality And Uniqueness.
Quality content does not mean 2000 plus words, however, if the topic requires that much, write that much. But, in the end, quality and uniqueness is based on both content and how you format and brand that content.
Here is what the brilliant staff over at SearchEngineLand.Com had to say about SEO and Quality Content:
“More than anything else, are you producing quality content? If you’re selling something, do you go beyond being a simple brochure with the same information that can be found on hundreds of other sites?
Do you provide a reason for people to spend more than a few seconds reading your pages?
Do you offer real value, something of substance to visitors, that is unique, different, useful and that they won’t find elsewhere?
These are just some of the questions to ask yourself in assessing whether you’re providing quality content. This is not the place to skimp since it is the cornerstone upon which nearly all other factors depend on.”
I tend to not only agree with this statement but would personally scream it from the top of their office headquarters if I could. Good SEO starts with great content…
3. Crawl Friendly.
Bad URL’s, broken links and other problems like no tagging or organizing your content can create crawling problems with search engines, all of them.
Submitting your sitemap to your Google Webmaster Tools account is a must, this way you can monitor broken links, bad links and other issues that can stop Google from crawling your website and blog correctly.
Setting Permalinks is what matters here for you WordPress users like myself. Permalinks are the links at the top of your screen for you beginners out here…Kind of looks like this:
Some add categories into the permalink structure, and if you have an online store or a large site with many different topics (magazine), I suggest you use it as well, it would look like this instead:
It is not just for people that we do this; it is actually a way to help search engines better find useful information across the web, and find all it can within your website and blog.
4. Snippet Optimization.
Titles are one thing we see in a search result; the snippet is the other.
What is a snippet? Well, in a Google search it looks like this:
Yes, that little “snippet” of information is like a selling point, no, it is a SELLING POINT! for you and your blog post within search engines.
Most of the major search engines show a snippet section after the main title of a web page, and it is via your SEO plugins like Yoast or All In One SEO from which you control that “selling point” for your content.
Remember, use the keywords that you can from the title of the page here, but always, always be careful not to oversell it here…
5. UX Or, User Experience.
UX, or user experience, while this seems like a fad of a phrase online, it is a most important one!
You may be mobile friendly, but that does not mean you are completely 100% user-friendly. Ugly Stick is a fishing pole brand, not what your website and blog should actually look like…
The look. The feel. The search-ability. The brand behind the content. Social media connections. All these things matter.
Other UX Factors.
- Ensure that your page loads quickly and completely: Making searchers wait for a video to buffer or an image to render can drive them to try their luck on a different search result so make sure you have adequate bandwidth to support your content collection.
- Provide a quality user experience that works on all browsers, platforms, and devices: Mobile, desktop, tablet, iOS vs. PC – no matter how searchers prefer to access the content, they should arrive at an interface that functions cleanly and correctly.
- Compel your visitors to explore your site more deeply: Once you’ve gotten their initial click, retain their interest by serving up additional content resources that might be relevant to their search.
- Minimize distractions: Pop-ups, auto-playing videos, or requests for subscription sign-ups may hold marketing value for your brand, but these features can delay the payoff, irritating repeat visitors and dissuading new ones from discovering a reason to stick around.
Awesome points here from Rand Fishkin.
That last part I agree with to a point. You need some calls to action, even pop-ups and scroll up or whatever, but make sure that they either come and go quickly or, the user has control to turn them off as quickly as possible.
This is why I like SumoMe, a simple way to get the CTA’s out there you need, but at the same time not being to intrusive for the end user who is here for content first, and everything else later.
SEO Is Not Dead.
SEO is not dead, and bugging the living crud out of your family and friends on Facebook is not the only answer to generating traffic online. A Facebook page is not a “web” presence either!
You need a website and blog as much as you need social media and email marketing. You also need to understand at least the basics of search engine optimization, which is basically everything on this page…, everything else can come later.
For now, get into the practice of good SEO, and get into the practice of creating value for others and watch your business grow online…
Do You Have A Second To Share?
If you have a second, sharing this article with your Twitter followers would be a huge help. (It’s just below or to the left) I know, I’m shamelessly asking you to tweet my article, but it’s easy. And thank you very much…