You can’t force anything to go “viral” online, but you can through these 5 powerful tips here for creating viral blog content, better your chances of getting some of your best blog content to go viral.
Recently, I generated nearly 250K views of a few videos on YouTube and drove 20% of that traffic back to a niche blog of mine last month alone. And just so you know, that website and blog started 55 days ago, so it is brand new!
So, how did I generate that much viral traffic so fast? And how can you replicate it? Well, let me show you how right now…
Creating Viral Blog Content.
Creating viral blog content will not make it go viral. What makes something go viral takes you, and those who interact or engage with it.
Also, the definition of viral content does not mean you got a million and one views today out of nowhere. Not every niche, business, or topic matter is as popular as the next, but when you can get an accountant who creates a great piece about crunching numbers that gets 100 views this week, well, that is viral for that topic!
Remember, going viral with blog content is about creating something awesome for someone else, no matter what the topic matter is. Here are some facts and statistics about viral content in general, including blog content: (From Obsidian PR)
- Oddly enough, odd numbers are in. Headlines that include numbers are two times more likely to generate clicks than “how to” headlines. Using an odd number in your headline will increase the click-through rate by an addition 20 percent.
- Say goodbye to (parentheses); [brackets] are the way to go. Using a bracket in your headline will increase your click-through rate by 38 percent. However, keep the words in the bracket short, sweet and to the point.
- Short is the new long. For sentences, I mean. On average, people only read about 28 percent of a blog post. Using short sentences boost readability by nearly 79 percent. Cut the nonsense, and get to the point!
- Spend the extra money on professional photography. This speaks for itself – professional images receive 121 percent more Facebook engagement than semi-professional images.
- On the other hand, using any photo is better than the alternative. Including any image in your digital content boosts credibly among readers by 75 percent. Do you think Kid Pix images count?
- The early bird catches the worm. Publishing content between 8 a.m. and noon is optimal. The majority of social sharing (27 percent) is done at that time.
- CALLING ALL READERS – SHARE ME PLEASE! Including a call to action at the end of the post is likely to increase shares by 42 percent. However, your post still needs to be personable and worth sharing.
- Banish long paragraphs and get creative with your look. Using short paragraphs, subheadings and bulleted lists will boost readability by nearly 47 percent. Nobody has time to read your online novel anymore.
- Pick a favorite image and feature it. When publishing a blog post, make sure to set a featured image if you’d like to get 150 percent more retweets and 53 percent more likes on Facebook when shared. Just sayin’.
Let’s look at the 5 tips for creating viral blog content…
The Visual Kindness.
When it comes to blog content, sharing it out to social media can help give it that viral push it needs. See, not everything just “goes viral” here, it actually takes a little promotion.
But what is funny about social media is the fact that it is not the title itself of a blog post that get’s the attention, the click through yes, but what stops us in our tracks is of the visual kindness, and I am talking images, featured images as a matter of fact.
I have talked about imagery quite a few times on this blog, and for good reason, images truly can and do help to convert more clicks on social media.
Here are some facts about images and your internet marketing efforts (taken from Hubspot):
1) Researchers found that colored visuals increase people’s willingness to read a piece of content by 80%.
2) When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.
3) 46% of marketers say photography is critical to their current marketing and storytelling strategies.
4) 34% of marketers selected visual assets as their most important content, behind blogging (45%) and before videos (19%).
5) 65% of senior marketing executives believe that visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated.
6) Content with relevant images gets 94% more views than content without relevant images.
7) Only 27% of marketers have a process in place to aggregate, organize, and manage the visual assets being used across their marketing teams.
8) 39% of marketers believe that more of their budget should be allocated to the acquisition or creation of compelling visual assets.
9) 73% of content creators plan to prioritize creating more engaging content in 2016, and 55% plan to prioritize creating visual content.
#6 kills me, seriously, if you are not getting this, understand now that images can literally help grow the traffic to a blog post by 94%! And when you think about it for a moment, what stopped you in your tracks first when scrolling through your Facebook feed, the picture or the title of the blog post? Yeah, the picture!
Be visual, if you bet on anything here, bet on being image heavy in a blog post than not being.
I Can Read It!
For you and I, the WordPress fan and user, “readability” has been a great little guide to help us create the kind of viral blog content that can actually be read and understood in the first place!
And if you add to that the free or paid version of applications like Grammarly, well, there you go. Even if your technical writing skills are somewhat rusty, and you have not written a thing since 12 grade, these tools can help you.
Actually, I would know, I use them both myself.
What I am trying to say here is this, you have to be able to use these tools because your writing skills will matter to people. Yes, you’ll get the crabapple here and there that will never come back because you did not put that comma where it should have been, but for the most part, you just need to make it readable.
As a matter of fact, when I started out in the internet marketing world about 10 years ago, blogging was starting to be a real answer to a business’s needs online, and of course, it still is. But, what I mean to say is that when I started the average person read at a 10th-grade level, so, the readability of a blog post had to be decent at least.
Today, well, from what I’ve heard, that same study is on the move again, and an 8th-grade reading level is what they are starting to see.
No matter what, though, readability is a factor that can make or break a blog post when it comes to its chances of going viral. Simply put, people share what they find to be educational, interesting, cool, and even entertaining.
Readability factors within a blog post means:
- Good spelling
- Decent grammar skills
- Formatting blog posts
- Great titles
- And writing small paragraphs for mobile users
Readability matters, so get the tools you need and keep writing. In the end, like anything else in life you wish to master, practice makes perfect, and it can help make it viral online as well!
I Can Feel It.
Not all subjects will scream out to the soul but, they should at least scream out to some basic feelings and senses like the sense of honesty and trustworthiness.
It should also make people feel good, whether that is happy good, or happy-good because now they feel they can accomplish whatever it is we need to accomplish.
Viral content, if you have ever noticed, is the kind of content that we can feel, literally feel the words written or spoken. It feels good to know that I know that fact, or, I feel great knowing that everything seems to have worked out!
We can feel viral content in our minds, and sometimes, our hearts too. As a matter of fact, I think there is more content that touches the heart out here created every day than technical pieces like this one here, just look at YouTube!
The key to creating the “feeling” part to a piece of viral blog content is simple, it is a natural part of the process that will “just happen” because of the passion you have for your blog’s niche. Seriously, I really believe that you will add feeling and emotion to your blog content naturally because you love your subject and business here.
Don’t just put your back into it, viral blog content needs heart too.
Often, that is the best answer to when to publish blog content that has the chances of going viral. On this blog here and my Bigfoot niche blog, I publish weekly, and sometimes bi-weekly.
I do, however, believe that Monday mornings are a great day for not only publishing blog posts but, also to email broadcast that blog post via your email list.
This can truly help your newly published piece of content gain some traction fast!
What can keep that traction going is your ongoing engagement with it, like when someone likes my video or blog post, I say thank you as often as possible. When they share it, I say thank you. When they have questions in comments, I answer them as soon as possible.
Publishing blog content on a regular basis, however, keeps them and you engaged on a regular basis as well, all the while creating a better chance of blog content going viral based on the response of people who are sharing it themselves.
Publish often, that is the best blog content creation practice you, as long as what you publish is of value, of course.
Push It On Me.
Don’t be pushy, but you need to promote your blog posts, every single time too! Without promotion, there can be absolutely no chance of a blog post going viral, let alone getting any traffic.
If you think about it, even our best search engine optimization software and best practices are in the end, all about content promotion!
Personally, I think blog post promotion happens in 3 parts:
- Optimize and publish
- Share on social media plus, social groups
- Email broadcasting
These are enough to get a piece of blog content in front of not only the right audience through good SEO practices but, at the same time, give it a push to current readers via email, and in front of new eyeballs on social media.
From there, sharing and engagement should continue in the promotion of the blog post.
Don’t spam, but don’t be afraid to get it out there either!
A Few Other “Viral” Ideas.
I love to share blog content and videos to Facebook Groups, talk about going somewhat viral quickly if the content is good, and the topic interesting to the group.
I did this with my very first piece of content on another niche blog I run, at the end of the day it had scores of likes. However, while the likes were decent, the referral traffic from Facebook numbered almost 300 people that day!
Share every blog post with groups on Facebook within your niche, it works for fast traffic, and sometimes, turns into a more viral blog post.
YouTube is a search engine and I believe a content management system in and of itself that needs to be harnessed by every new online business, entrepreneur, and blogger!
Promote! Promote! And, yes, promote all the time! And keep creating value blog content!
Do You Have A Second To Share?
What say you? Agree with me? Disagree? Drop me a comment below and let me know if you think in regards to this article, share it around if you agree and hope that this helps you! And thank you very much…