There are many things that the average online business owner pays attention too, but unfortunately, it’s usually what they should be avoiding. So, here are the 3 things many new online business owners do not pay attention to, but should.
People are always looking for the laziest way to make money online, or, market their business online. I get it, but what is funny is that when you watch them running around chasing every fart in the wind, you see someone who is actually making you tired of all the running around. All this makes you want to get back to being lazy if you ask me.
So, let’s talk about the 3 things that and truly lazy person like you and I can use to build success online starting today.
The New Online Business Owners.
Actually, I noticed that the serious millennial is patient when it comes to growing a business online, more so than the older folks in their 30’s, 40’s, and even 50’s to tell you the truth.
It’s not until the Fed’s bust up their “watch 10 ads a day opportunity” that most new online entrepreneurs actually start to settle down and take things seriously.
You can make money online, it’s easy! The problem is, what do you think is going to help you do that, and what is it you need to do?
Your Website And Blog.
First and foremost, you need a website and blog. Without a serious website and blog, where will you drive traffic to? Where will you build that authority and trust that converts into income online? Where will you educate, inform or entertain people with your content?
See, you need a hub online that brands yourself, your message, and your products or services, basically, the answer you have to the needs and questions people have.
As a matter of fact, let’s look at 16 quick reasons why you need a website and blog, besides just the obvious…
Reason #1 – Online Brochure.
Let’s start with the obvious, you are a business owner, and you are selling something. A WordPress website and blog is, in the end, the brochure that builds the authority and trust that converts your efforts into real income.
Reason #2 – More Traffic, More Customers.
A website and blog, assuming the content is good if not great here and there generates better and more qualified traffic than any other platform or advertising outlet online today.
Reason #3 – Business Value.
It is a part of your machine, your website and blog are a part of your business.
Reason #4 – Influence.
Becoming an authority in your niche and industry means you are building influence, and influence, well, influences.
Reason #5 – Show Off.
Okay, when you come across an extremely cool looking and user-friendly website and blog, well, that is showing off, and that is a good thing.
Reason #6 – Helps With Meeting Goals.
Traffic, conversion rates and so on, almost every important goal can be measured and met with your website and blog. As a matter of fact, it’s easier to measure your success via content on your website than anywhere else online.
Reason #7 – Low Barriers.
It is simple, well, it should be simple for anyone to learn about your business, products, and or services via your website. Here is where barriers are stripped and the noise of the internet is shut off.
Reason #8 – 24-7 Advertising.
The wonderful thing about your website and the internet is that it runs 24-7 with minimal interruptions. You, your brand, your business, your message, and your products and services are on display all the time, talk about powerful FREE marketing.
Reason #9 – Communication With Customers.
If you are a smart marketer, and an even smarter online business owner, your blog, videos, and even live chat plugins work wonderfully with WordPress. This unique platform offers a UX experience that other platforms just can’t meet.
Reason #10 – Marketing.
Your website and the multimedia content that can be added is FREE. I’ll stop there when it comes to the marketing aspect. FREE.
Reason #11 – Customer Support.
Forums within WordPress can be used. Software for people to access live customer support can be used on the WP as well. This is why your WordPress website is invaluable.
Reason #12 – Email Follow Up.
One of the biggest reasons for failure online is follow up with entrepreneurs and online business owners in general. Your blog and the content within your website is your best assets for email follow up.
Reason# 13 – Connect With Influencers.
Today’s market place is different. No more are we simply “competitors” in a particular industry. Actually, through your website and blog you can grow relationships with influencers within your industry and grow valuable partnerships or relationships that benefit you and them.
Reason #14 – Gives You A Voice.
You have something to say, share, and communicate about your business. A website and blog can give you that platform you need to grow your voice in a trustworthy and authoritative way.
Reason #15 – Levels The Playing Field.
More and more, people are beating large companies out for visibility and message as blogs take over the online world. Today you are as visible and can be as well known as any large company or brand via your website and blog.
Reason #16 – Instant Credibility.
You are a publisher of content online the second you post a blog or publish that about page. Credibility is what you will build as well as the trust and authority you need today to succeed online.
Email Marketing Software.
Email marketing is the crux of your success online, especially if you are measuring success by the income your online business generates.
They say that the “money is in the list” today, well, they’ve been saying that for years actually. Funny thing though is the fact that to a point, it’s absolutely true!
Even today the successful brand, solopreneur, and or large company still measure income as the real marker for success with their internet marketing efforts. I mean seriously, money is always the baseline of knowing what is working and what is not with your business.
Today we have one of the most trusted and highly converting platforms ever invented, the inbox.
The email inbox is where most, probably about 56% of all sales online are converted. Used in conjunction with a blog, video, podcast and or another piece of content within your website, nothing converts better today.
Many a new online business owner or entrepreneur here I think misses out on this particular platform, if it were not so, everyone would be successful online.
It all starts with the free offer, the “ethical bribe” if you will. Many new websites and blogs I see today either lack the calls to action they need or, they are so full of them I can’t get to the content (the answer) I wanted to peruse in the first place.
Without a great bribe and the perfect call to action when needs be, well, building that email list just became harder.
Even this site and the minimal calls to action you find generate scores of optins each day, not hundreds or thousands, but scores, and that is perfect for me.
See, you are my target audience, and I want you to know me, like me, and then trust me before you subscribe or invest in my coaching program. That is how it should be, period.
Never underestimate email marketing, it is the one “conversion kit” you can rely on 100%.
Hey, not even your social media advertising campaign can match the power of a good blog post and video emailed to your subscribers…
The Right Content Marketing Strategies.
It still amazes me how people are still hopping from one program to another, one software to another, and even one opportunity to another and all without a real plan to build a lasting business online.
The right content marketing strategies make all the difference in the visibility, traffic generation, and traffic conversion any business or brand online will see. And the lack of strategy is something that many do not pay attention to, and then wonder why they lack all of the above.
Failure is an end for those that have no plan or strategy online.
The best way to target the right strategies for your internet marketing efforts is to determine where your target markets spend time online, and what types of content they prefer.
Of course, a website and a blog always work for generating and converting traffic, but do you need video in the mix or audio? Do you need Facebook, or would Twitter be better time spent?
Not every business out here needs Facebook, personally, I know a few large 7 figure a year brands and businesses that do not use Facebook at all. I know, sounds crazy, but it is not, they know their audience that well.
What email marketing system will you use? What about your ongoing content? Your email follow-up series and your free offer.
All these things you will need, but you will not need every strategy and software to go with them. Once you figure out your target market, well, you’ll know what they like. And to tell you a killer little truth, think about yourself and how you would like to get and follow up with your industry, what you like most people will probably like.
Oh, and one other thing, try not to please everyone, you can’t, and it will only backfire.
Bonus: The Monetization Platforms.
Sometimes I like to throw in a little “bonus round” if you will towards the end of a post like this. Monetization was a pretty popular stumbling block for many new online business owners.
Most of the time it was second guessing that limited financial growth of a new online entrepreneur. Because you may be skeptical of platforms and business models like network marketing or affiliate marketing, you are seriously finding yourself lacking the income you really want.
Well, quick thinking negatively about things as powerful and awesome as affiliate marketing, network marketing, and even native advertising for that matter.
Be open to different monetization platforms, always.
The New Online Business Owners.
You are now a new online business owner, so think like one, be like one, and take the risks the truly successful have here.
Remember, they say that what you say here will be recorded forever, that’s not true. Actually, there is a delete button on just about every platform you work on. Do, if you make any mistakes, learn from them, and then delete them.
It’s easy to overlook things in the process of building something to make you money online, and if your only thoughts are on just the money, well, you’ll have a very short lived life here.
As a new online business owner, money comes naturally if you decide to create and share something of value regularly.
Do You Have A Second To Share?
What say you? Agree with me? Disagree? Drop me a comment below and let me know if you think in regards to this article, share it around if you agree and hope that this helps you! And thank you very much…