( featured pic by @morglove )
As a blogger and a simple online entrepreneur, building a list is by far one of the most important fundamental platforms you need to have a good skill set with, and have in place for your blog and business to grow. So, here I want to share 3 free offer ideas that work for list building and every single time!
No, not all of them work for every business or brand out here, but one of them will, period.
Let’s look at each of these 3 simple free “bribe to subscribe” lead generation and list building strategies that can seriously set you on the path to a very large and lucrative list through your blog.
The ethical bribe. Free offer ideas that work.
What is a free offer? What is this “ethical bribe to subscribe, Dave?”
Well, simple answer; an ethical bribe to subscribe is when you and I create a free offer of some kind in exchange for the name and email of another. Better yet, it is creating a free offer (content) that is interesting enough that people do just that, exchange their information for yours.
No matter what your niche blog or business is online, you need a list building funnel, and this includes the kind of free offer that truly appeals to your particular audience and creates a feeling that your free offer is something they can really and truly use to better their current situation.
So, at the end of your online entrepreneurial day, you need a “bribe to subscribe” and every email marketing and list building strategy you can muster. Here, I will go over the best free offer ideas, how they work, and how to take advantage of them.
These are not in order of favorites by the way. What free offer works for you may not work for another niche or business, each is as different as their owner. I will give you some ideas of who could best use them, but that is my opinion, but, it is an opinion built over a decade of successful blogging and online business ownership!
The free video series.
A free video or series of them has always worked for me and many, many other highly successful online business owners, bloggers, and lifestyle entrepreneurs.
I know, you are afraid to put your face out there. I get this a lot, many folks, maybe not you, but most are afraid to put a face to content, especially video, even today int he oversaturated world of selfies.
But, and I know I said this list was not in order, and it’s not, but a video is my favorite of the free offers, and for three simple reasons:
- It is easier to create.
- It is better for branding you.
- And, it takes less time.
These three simple reasons are really some awesome reasons to consider video as an option for generating and building your subscriber list.
As a matter of fact, video converts better too!
I would mention that on the list above, but most folks know this, most folks, like yourself are already brilliant enough to realize the fact. But, the same old problem remains, fear of making a video with your face in it! Ha!
Well, I am not going to write a book about it here or dive into some fake Tony Robbins mindset junk either. What I will say is this; “get over it, and get on with it!”
Let me also say that you may not need a whole series of multiple videos. For some, it could be a simple opportunity video, a product video, or an intro video of some kind of your products, services or opportunity.
But, for some, like myself, it will need to be a video series like this here. Never underestimate the power of a simple video series, they work more often than not to build the know, the like, and the trust it takes for making a great income online today.
I love a good ebook, seriously.
Just so you know, the facts are that more and more people are into reading blogs and ebooks today more than ever!
Yes, we scan a lot, but a great blog post and or, ebook, well, that can get us reading every line and understanding every thought.
Ebooks work well as far as a great free offer for your list building efforts is concerned.
How long should it be? Well, personally, I like something short, to the point, and have at least one simple bonus offer if possible. I know I can’t have everything I want, but you could give me a little something if possible.
But, in the end, you do not have to have some massive encyclopedia here, 10, 15, even 35 pages are good enough if you are giving me something to do, think about, or literally accomplish if, however, I gave it the old college try.
Do you have to create the ebook yourself? No, but I suggest you either do it yourself if possible or, have a whole lot of say of what goes into it.
What about PLR (private label rights) ebooks, can I buy one? I believe it is a crappy practice, personally. But, yes, you can. Just make sure that if you are going to buy a PLR ebook about your niche, that you personally brand the crud out of it!
And, because you’re extremely lazy, get your butt up and offer some sort of simple free offer!
Yes, many of us out here, and I would go so far as to say most people online today like or love a good ebook, especially as a FREE offer!
I have seen this, and I have to say I like it and hate it, and each one depends on how it is delivered, period.
As a simple podcast, and I mean a short series or simply one, this would be one of my least favorites. However, as a free offer for an ongoing, albeit short podcasts, well, that is a different story.
I think podcasts, especially ongoing podcasts are a great idea for a free offer, and, like video, they can truly build the kind of brand recognition and trust you need today.
Are they better than ebooks or video? No, I do not think so, but a great ongoing podcast can be something extremely powerful and help to not only grow your audience but help to convert them too!
Bonus: The webinar.
I run a weekly webinar and one bi-weekly on another niche blog of mine. Both work wonderfully to bring in new eyeballs and keep them.
Personally, a good webinar is a great place to educate, inform, and connect with people in a more live environment. Facebook Live YouTube Live, on a simple platform like Zoom is perfect.
Personally, on one channel I give away free products like a t-shirt, hoodie, or coffee mug, and some live time! It works.
Get out there, find the right free offer idea that would work for you, and if you have any questions, well, click here now and look at what works, period. See you in a second!
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What say you? Agree with me? Disagree? Drop me a comment below and let me know if you think in regards to this article, share it around if you agree and hope that this helps you! And thank you very much…